Eye Tracking Brain Tricks

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Dr. Fiona Mulvey and Prof. Kenneth Holmqvist join us for a discussion on how the human eye works and a bit about eye tracking research.
Also, a mars robot sees rock and attacks it! Plus, networked cars help reduce traffic.

GeekBit: New Microsoft Logo Baby

Microsoft has just unveiled a new look and feel to its corporate logo. Following 25 years from its former iteration, this is the first major Microsoft logo change in the company’s history. The new logo includes a multicolored symbol that’s typically found on the company’s Windows products — the first time the wordmark has been accompanied by an image. Speaking to The Seattle Times, Microsoft’s Jeff Hansen reveals that the new logo is designed to “signal the heritage but also signal the future — a newness and freshness.”

Dr. Fiona Mulvey

Dr. Fiona Mulvey spends her days analysing eye movement data and its relationship to the activity of the brain. She is also the Chair of the COGAIN association and the Eye Movements Research Association, and a member of the International committee for the standardisation of eye data quality.

Prof. Kenneth Holmqvist

Prof. Kenneth Holmqvist leads the largest eye tracking group in the world in Lund University, Sweden. He is the author of the seminal work on eye tracking , the President of the Eye Movement Researchers Association and the Chair of an international standardisation committee for eye data quality.

After the show Fiona, Kenneth, Ben and I hit the beach for a bite to eat. We ran into the Ukalaly group of Santa Cruz (50 or so uks playing away). Kenneth and I talked more about eye tracking and bike riding, and Fiona and Ben played some music. It was a blast.